What’s New?
Twilio’s latest A2P (Application-to-Person) messaging requirements are reshaping how businesses collect and manage messaging consent. To ensure compliance and improve user experience, we’ve updated our Terms & Conditions (T&C) element in form submissions. This update provides a clearer, more flexible way to obtain user consent for different types of messages—transactional and promotional.
Two Separate Terms & Conditions for Clearer Consent
To make messaging consent more transparent, we’ve introduced two distinct opt-ins:
- Transactional Messages: Users can opt in to receive notifications such as appointment reminders, order confirmations, and account updates.
- Promotional Messages: A separate opt-in for marketing messages, special offers, and product updates.
This change ensures that users clearly understand what they’re agreeing to, reducing confusion and improving compliance with Twilio’s requirements.
Independent Opt-In for Maximum Flexibility
Unlike traditional opt-in methods that combine both types of messages under a single checkbox, this update presents each consent option with its own checkbox.
What does this mean for businesses?
- More transparency: Customers know exactly what they’re opting into.
- Better compliance: Aligns with Twilio’s A2P messaging guidelines.
- Increased trust: Users have control over their messaging preferences.
Customizing Terms & Conditions for Business Needs
Editable T&C Content for Personalized Compliance
Every business has unique messaging and compliance requirements. That is why we have made the Terms & Conditions text fully editable within the form editor.
Key Benefits:
- Modify the Transactional and Promotional T&C text separately.
- Tailor the terms to align with industry regulations.
- Maintain clear and user-friendly consent language.
Businesses in industries like retail, healthcare, and financial services can now create messaging consent terms that match their specific needs while staying compliant.
Automated T&C Addition for Seamless Integration
Auto-Addition with the Phone Element
To streamline the process, we have made it easier for businesses to implement these updates automatically.
When you add the Phone element to a form:
- Both Transactional and Promotional T&Cs will be automatically included.
- No need to manually insert terms—saving time and ensuring compliance.
- Businesses can choose to display one or both T&C options from the right-side panel.
This feature reduces friction and ensures businesses follow best practices without extra effort.
Tracking & Recording Consent for Compliance
Submission Recording for Transparent Documentation
Compliance is not just about collecting consent—it is about having the ability to prove it. That is why we have added a Terms & Conditions consent recording feature.
How it works:
- Each user’s consent selection is recorded in the “Terms & Conditions” column in the submission table.
- If both opt-ins are selected, the system logs: “Transactional; Promotional”
- If only one is selected, it is recorded as: “Transactional” or “Promotional”
- If neither is selected, the field remains empty.
This feature provides an audit trail, giving businesses confidence in their compliance efforts.
Why This Matters for Businesses
Twilio’s updated A2P messaging regulations require businesses to have clear and documented consent processes in place. With this Terms & Conditions update, businesses can:
- Ensure compliance with Twilio’s latest requirements.
- Offer clearer, more flexible opt-in options for customers.
- Easily customize terms based on industry needs.
- Automatically record consent selections for audit purposes.
Who Benefits from This Update?
- Retail Stores: Improve SMS marketing compliance while keeping customers informed on orders and promotions.
- Service Providers: Ensure clients consent to appointment reminders and promotional messages separately.
- E-Commerce Brands: Reduce opt-in confusion and enhance transparency with clear T&C options.
This update is automatically available when users create a new form or add the Phone element—ensuring businesses stay compliant without extra effort.
Final Thoughts: A Smarter Way to Manage Messaging Consent
Twilio’s A2P messaging rules are shaping the way businesses communicate with customers. By updating our Terms & Conditions element, we are making compliance simpler, clearer, and more effective for businesses of all sizes.
Ready to enhance your messaging compliance? Start using the updated Terms & Conditions feature today and provide your customers with a better opt-in experience.
