Embrace the Latest in Social Media – Crafting Facebook Reels
Social Media’s Newest Trend Short-form videos continue to dominate the social media landscape, and keeping pace with this trend, we’ve integrated Facebook Reels into our Social Planner toolkit. This is your opportunity to catch the wave and engage with your audience in the most dynamic way yet.
Step into the Reel World:
- Initiating Your Reel Journey: Start by selecting ‘Marketing’ and then ‘Social Planner’ within the application.
- Seamless Facebook Integration: Connect your Facebook page through ‘Settings’ > ‘Integrations’ and authorize the necessary permissions.
- Creating Your Reel: Opt for ‘Create New Post’ and ensure to select a Facebook Page as the destination for your Reel. Note that Reels are currently exclusive to Pages, not groups.
4. Reels Tab – Your Creative Playground: Dive into the Reels Tab where you can craft your message, attach your video, and prepare to captivate your audience.
5. Scheduling Made Simple: Once your Reel is ready, schedule it to go live at a time that best suits your audience engagement patterns
Facebook Reels Specifications:
- Max file size: 1GB for optimal quality.
- Length: Anything from a brief 3 seconds to a more substantial 1 minute 30 seconds.
- Formats: .MP4, .MOV, .webm to ensure compatibility.
- Resolution: Aim for 1080 x 1920 pixels, but the minimum is 540 x 960 pixels to get started.
- Ratio: The ideal aspect is 9:16 for that perfect full-screen experience.
- Thumbnails: Currently, Facebook Reels does not support custom thumbnails.
1. Instagram Story Specifications:
- Image Format-JPEG
- Image size-8MB
- Count-10 image(s) or video(s)
- Video Format-MOV/MP4
- Video Size-100MB
- Video Duration- min 3sec max 30 sec
- Video width-1920 px
2. Instagram Reels Specifications: - Video Format-MOV/MP4
- Video Size-1GB
- Video Duration- min 3 sec max 15 Minutes
- Video width-1920 px
- Video Thumbnail format- all
- Video Thumbnail size-8MB
Image Aspect Ratio Specifications For all Social Posts
| Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia | |
| Facebook Pages and Group | PNG JPG GIF | 10MB | Recommended – need to keep the Width*Height – 1280 x1080Minimum 600 x 315 pixels | Unlimited Image(s) – Recommend to post 10 Image(s) or less | Not Allowed |
| InstagramBusiness Profile | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels | 10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
| Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum6012 pixels x 6012 pixels | 9 Image(s) | Not Allowed |
| PNG JPG GIF | 5MB | Recommended – need to keep the Width*Height – 1280 x1080 | 4 Image(s) | Not Allowed | |
| Tiktok | – | – | – | – | |
| GMB | PNG JPG | 5MB | Must be greater than Width*Height – 720*720Maximum Width*Height – 3000*3000 | 1 Image | Not Allowed |
Video Aspect Ratio Specifications for All Reels
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
| Facebook Pages and Group | MP4 MOV | 1 GB | 1 sec – 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
| InstagramBusiness Profile | MP4 MOV | 100 MB | 3 sec – 60 sec | Between 4:5 and 16:9Video Width – upto 1920 px | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
| Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec – 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| MP4 MOV | 512 MB | 0.5 sec – 140 sec | Between 1:3 and 3:1 | 1 Video | Multimedia format is allowed | |
| Tiktok | MP4 MOV WEBM | 1 GB | 3sec – 180 sec | 540 pixel resolution Minimum height 360 px and Maximum height 4096 px | 1 Video | Not Allowed |
| GMB | – | – | – | – | – | Not Allowed |