Boost Social Media with FirstDirect360 Basic Analytics

Take your social media performance to the next level with FirstDirect360’s Basic Analytics. Easily track post performance across Facebook, Instagram, TikTok, LinkedIn, and Twitter.

We’re beyond excited to announce an innovative feature in Social Planner that brings basic analytics to the table. Let’s dive into what it offers!

How Does It Work?

To get started, simply head to Marketing > Social Planner. From there, you’ll find a new statistics option right next to the Social Calendar. Just click on it to access your post performance data.

Screenshot showing the new statistics option in Social Planner, located next to the Social Calendar in the Marketing section of FirstDirect360.

What Information Does It Provide?

The statistics will display data for your top-performing posts (based on likes) as well as insights on your most recent posts. You’ll see data for multiple social media platforms, including Facebook Pages, Instagram, LinkedIn Pages, TikTok Personal, and Twitter.

Screenshot of Social Planner's analytics interface, displaying data for top-performing posts, including metrics such as likes, comments, and shares.
Screenshot of Social Planner's recent posts analytics, showcasing performance details for the most recent updates, including post content, media, and metrics.

Key Features:

  • Top-Performing Posts: Get stats on your best content, ranked by likes.
  • Recently Published Posts: Track the performance of your most recent updates.
  • Metrics: View key metrics like likes, comments, and shares.
  • Post Details: Each entry includes the content, any attached media, and a link to the original post.

Important Notes:

  • This feature doesn’t currently support LinkedIn Personal Profiles due to limitations in permissions. We’re working on adding this functionality as soon as compliance allows.
  • Similarly, TikTok Business stats aren’t available yet because of a lack of technical support for post-publish details. We’re looking to resolve this with TikTok’s cooperation.
  • Stay tuned—Pinterest and YouTube analytics are coming in future updates!

author avatar
Brianna Johns
Hi, I’m Brianna! As the Digital Architect at First Direct, I specialize in media buying, analytics, and optimizing campaigns to ensure they resonate and deliver results. I also manage FirstDirect360, acting as the wizard behind the curtain to enhance the platform's impact. My passion lies in precision, innovation, and driving success through continuous improvement.

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