Streamline Your Review Management with FirstDirect360’s New Workflow Triggers for Facebook and Google Reviews

Automate your review responses with FirstDirect360’s Workflow Triggers. Effortlessly manage reviews from Facebook and Google to protect your online reputation.
What’s New: WorkFlow Triggers for Streamlined Review Management Automation

Managing your online reputation just got easier. FirstDirect360’s latest feature—Workflow Triggers for Facebook and Google reviews—helps you automate review responses, saving you time and ensuring a consistent customer experience. With smart filters and customizable actions, this tool allows you to automatically respond, flag, or escalate reviews based on set criteria. Here’s how this feature works and how you can start using it to improve your review management.

What’s New?

Automated Workflow Triggers for Reviews

Now, you can set up workflows that trigger actions as soon as a new review is received on Facebook or Google. This automation means you can stay on top of feedback, no matter when or where it’s posted.

creenshot of the Workflow Triggers setup in FirstDirect360, showing how to create automated actions for Facebook and Google reviews.

Smart Filters for Personalized Automation

Customize Your Workflow Using Smart Filters

Enhance the effectiveness of your review management by applying filters based on:

  • Spam Detection: Automatically flag and handle spammy or suspicious reviews, keeping your workflows clean and clutter-free.
  • Review Source: Distinguish between Google and Facebook reviews to apply platform-specific actions.
  • Review Rating: Tailor your response to each review’s rating, enabling automatic follow-ups or escalations as needed.

These filters allow you to build workflows that respond precisely to the type of feedback received, improving customer interactions and maintaining a positive brand image.

Screenshot of the smart filters in FirstDirect360, highlighting options to filter reviews by spam detection, review source, and review rating for tailored workflows.

A Streamlined Response Process for Every Review

With Workflow Triggers, you can map review details such as ratings and comments directly to a variety of automated actions. Here’s what that can look like:

  • Automated Follow-ups: Send follow-up emails based on the review rating, inviting customers to share more feedback or directing them to resources.
  • Escalation for Negative Reviews: Automatically route negative reviews to your team for a prompt response, ensuring issues are addressed quickly and appropriately.
  • Custom Responses for Positive Reviews: Send personalized thank-you messages or requests for additional feedback, building rapport with satisfied customers.

This process happens without any manual input, so you can focus on bigger-picture tasks while ensuring reviews are managed professionally.

Screenshot of an automated review response process in FirstDirect360, showcasing mapped actions for follow-ups, escalations, and custom responses based on review ratings.

Important to Know: Contactless Review Triggers

The “Review Received” trigger is entirely contactless, meaning that it’s triggered without any connection to a specific customer contact in your system. This keeps workflows focused solely on the review content, helping you manage feedback in a streamlined way.

How to Get Started with Workflow Triggers for Reviews

Ready to automate your review management? Here’s how to set up Workflow Triggers for your Facebook and Google reviews:

  1. Go to the Workflow section in your FirstDirect360 dashboard and select Create or Edit an existing workflow.
  2. Choose the Review Received trigger.
  3. Apply any filters you need, such as Spam, Review Source, or Review Rating.
  4. Map the actions you’d like to automate—whether it’s sending follow-up emails, escalating issues, or responding to positive feedback.
  5. Save your workflow, and let the automation take care of the rest!

Why You’ll Love Workflow Triggers

This feature helps you manage reviews with ease, providing several clear benefits:

  • Save Time: Automation means fewer manual tasks, giving you more time to focus on strategic goals.
  • Faster Responses: Ensure timely replies to both positive and negative reviews, building trust and enhancing customer satisfaction.
  • Personalized Engagement: Respond to customers based on their review content, showing you value their feedback and are committed to improvement.

FirstDirect360’s Workflow Triggers make managing Facebook and Google reviews seamless and effective. Dive in and take control of your online reputation with automated, intelligent responses that keep your brand shining. With this powerful new tool, review management has never been easier.

author avatar
Brianna Johns
Hi, I’m Brianna! As the Digital Architect at First Direct, I specialize in media buying, analytics, and optimizing campaigns to ensure they resonate and deliver results. I also manage FirstDirect360, acting as the wizard behind the curtain to enhance the platform's impact. My passion lies in precision, innovation, and driving success through continuous improvement.

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