Imagine: A potential customer of yours has a problem. They go to Google and search up their problem. They see your business near the top of the list. They find your phone number. They call your phone number.
No answer.
What do you think they do next? They’re not going to wait and call you again later. They’re going to call the next business in the search results. When that business picks up, they get the customer instead of you.
62% of calls to small businesses are left unanswered. How can you prevent losing a portion of potential customers just because you missed their call?
There’s a tool we’ve found to be a game-changer, called missed call text-back. With missed call text-back, every time a call is missed, a text is automatically sent to the caller. You decide what this text says. It can be something like, “Sorry we missed your call! What can we help you with?” to reassure the caller that their inquiry is important.
By immediately addressing missed calls, your lead and customer retention will increase. And think about the revenue that small businesses are missing out on when they miss 62% of calls. Even if your percentage isn’t that high, missed call text-back will still let you take back business and revenue you’d otherwise be losing.
How to set up missed call text-back in FirstDirect360
For FirstDirect360 users, setting up missed call text-back is straightforward and takes only a few steps:
- Go to settings at the bottom of the lefthand column.
- Find “Business Profile” section.
- Enable the feature. Scroll down the righthand side until you see Missed Call Text Back. It should be enabled by default.
- Customize your message. Here’s where you edit the text message that’s sent when a call is missed. Use custom values to personalize the message, such as with the customer’s name.
- Test the feature. To make sure everything’s working, call your office number and hang up after one ring. You should receive the custom text message after a few seconds.
Give yourself a pat on the back! You just set up a tool that will help your business and clients recover opportunities you’d otherwise miss.
If you want to give missed call text-back a go, and also try out features like AI webchat, reputation management, 360 phones, and calendar booking, sign up for a 14-day free trial of FirstDirect360. Schedule a demo today.
