What’s New?
A new automation capability is now available for Ecommerce Stores: the Product Review Submitted trigger. This trigger starts a workflow automatically whenever a customer completes and submits a product review.
Rather than relying on someone to monitor incoming reviews, you can now let automation take over the moment feedback is published. Every review becomes an opportunity to trigger the right action instantly.
Turning Reviews Into Action
Customer feedback shouldn’t sit unnoticed. With this trigger in place, each submitted review can initiate a predefined sequence based on what your business needs.
For example, you might:
-
Alert your team when a low rating is received
-
Send a thank-you message after a five-star review
-
Create an internal task for follow-up
-
Notify a store manager about new feedback
-
Start a customer recovery or retention workflow
Because the trigger runs in real time, your response system becomes immediate and consistent across every product.
Built for Precision
Not every review needs the same response. That’s why the Product Review Submitted trigger includes filtering options that determine exactly when a workflow should fire.
You can narrow activation criteria so your ecommerce automation runs only under specific conditions rather than on every single review submission.
Available Filters
-
Global Product – Target a single product per trigger to isolate automation for specific items.
-
Review Comment – Activate workflows based on words or phrases found in the review body.
-
Review Headline – Apply conditions to the headline, such as requiring text or matching certain phrases.
-
Review Rating – Trigger based on selected star ratings from 1 to 5.
-
Store Name – Limit automation to reviews submitted within a particular store.
-
User Email – Fire workflows when a review is submitted from a designated email address.
-
User Name – Filter reviews based on the reviewer’s name.
With these controls, you can design highly targeted review workflows that align with how you manage feedback. Whether your priority is reputation management, team visibility, or customer engagement, this trigger gives you structured control over how ecommerce automation responds to every review submitted.