New Engagement Metrics in Site Analytics

New engagement metrics in site analytics give you clearer insight into how users spend time on your site, helping you improve engagement and conversions.

Overview

Understanding how visitors interact with your site just got easier. New engagement metrics in site analytics provide clearer visibility into user behavior over a selected time period, helping you evaluate performance across pages, funnels, and experiences.

What’s New

• Average Time on Site shows how long users typically remain on your site within a selected daily, weekly, or custom range
• Average Session Duration highlights the typical length of a single visit, offering a high-level view of engagement metrics
• Bounce Rate under 30 seconds reveals how many sessions end quickly, helping uncover low engagement, slow load times, or mismatched content expectations
These engagement metrics are calculated using total session data and displayed to reflect real user behavior trends.

How It Works

• Open site analytics from your dashboard
• Select the Average Time on Page view
• Time spent is measured per visit and aggregated
• Results are displayed using averages, medians, and trends for clearer insight into engagement metrics

Why It Matters

These updates help you pinpoint where users stay engaged and where they drop off across your site analytics data. By understanding bounce rate patterns and session behavior, you can make informed improvements to content, UX, and design while reducing guesswork and increasing retention and conversions.

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