AI that turns floor traffic into real revenue.

Ella engages leads, books appointments, and moves projects forward—so you can focus on delivering flawless floors.

14-DAY FREE TRIAL
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AI That Books More Installs, Automatically

From showroom tours to in-home estimates, Ella makes sure every potential customer gets a fast, helpful response. She qualifies leads and keeps projects moving—all without the manual follow-up.

14-DAY FREE TRIAL
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INTEGRATIONS

Integrate your Trusted apps to FirstDirect360

Effortlessly link your trusted applications to FirstDirect360, ensuring a streamlined and connected experience. Enhance your productivity by integrating tools you love and rely on, all within the FirstDirect360 platform.

14-DAY FREE TRIAL
Integration

AI-POWERED BUSINESS

The tools you need,
all in one place, ready for business

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Google & Facebook Reviews

Manage your reputation and get more traffic. Easily follow up on closed deals and get both Google and Facebook reviews automated

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Webchat

Convert website visitors into valuable leads. Bring web conversations to text and keep the conversation going after they leave your site.

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360 Phone

Miss fewer calls, and instantly text back the ones you do miss. Build a professional phone system with the click of a mouse. 

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SMS Text Marketing

Use the only channel with a 98% open rate compared to email (16%)

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AI-Powered All-In-One Platform​

Every channel for connecting with customers, with the only AI-powered all-in-one platform

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Payments

Make paying for your customers easier than ever with tap-to-pay and more. Get paid by SMS, Tap to Pay and more. 

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AI-ASSISTANT

AI that knows how to follow up — and doesn’t mind getting walked on.

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Faster quote-to-job conversion

Ella collects project details and preferences up front—so you can move faster on quoting, site visits, and installs.

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Showroom and in-home estimate booking

Whether customers want to visit or prefer an in-home estimate, Ella gets it on your calendar instantly—no chasing required.

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Always on top of customer communication

Ella answers product questions, manages follow-ups, and keeps projects on track—all while you stay focused on installs.

First Direct puts Businesses in
control of their Own growth

Learn More About Our Ambassador Program