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Ella automates follow-ups, converts shoppers, and drives round-the-clock revenue—so your retail brand never misses a sale.
Ella answers product questions, follows up on interest, and nudges customers to act—all in real time. Whether you’re running promos or restocking favorites, she helps you capture more sales at scale.
Effortlessly link your trusted applications to FirstDirect360, ensuring a streamlined and connected experience. Enhance your productivity by integrating tools you love and rely on, all within the FirstDirect360 platform.
Manage your reputation and get more traffic. Easily follow up on closed deals and get both Google and Facebook reviews automated
Convert website visitors into valuable leads. Bring web conversations to text and keep the conversation going after they leave your site.
Miss fewer calls, and instantly text back the ones you do miss. Build a professional phone system with the click of a mouse.
Every channel for connecting with customers, with the only AI-powered all-in-one platform
Make paying for your customers easier than ever with tap-to-pay and more. Get paid by SMS, Tap to Pay and more.
From restock alerts to sizing help, Ella gives your shoppers real-time answers that drive sales—not abandoned carts.
Ella activates during key campaigns to respond fast, guide purchases, and turn one-time buyers into loyal customers.
She handles FAQs, returns, gift card requests, and more—like a team member who never clocks out.
