Your AI Sales Assistant Never Sleeps—So You Can.

Let Ella, your intelligent AI assistant, turn sleepy traffic into loyal mattress buyers—automatically.

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AI Built to Sell More Mattresses

Ella responds to every inquiry—day or night—booking sleep trials, answering product questions, and guiding shoppers to a confident yes. While your customers rest easy, your pipeline stays full.

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INTEGRATIONS

Integrate your Trusted apps to FirstDirect360

Effortlessly link your trusted applications to FirstDirect360, ensuring a streamlined and connected experience. Enhance your productivity by integrating tools you love and rely on, all within the FirstDirect360 platform.

Integration

AI-POWERED BUSINESS

The tools you need,
all in one place, ready for business

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Google & Facebook Reviews

Manage your reputation and get more traffic. Easily follow up on closed deals and get both Google and Facebook reviews automated

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Webchat

Convert website visitors into valuable leads. Bring web conversations to text and keep the conversation going after they leave your site.

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360 Phone

Miss fewer calls, and instantly text back the ones you do miss. Build a professional phone system with the click of a mouse. 

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SMS Text Marketing

Use the only channel with a 98% open rate compared to email (16%)

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AI-Powered All-In-One Platform​

Every channel for connecting with customers, with the only AI-powered all-in-one platform

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Payments

Make paying for your customers easier than ever with tap-to-pay and more. Get paid by SMS, Tap to Pay and more. 

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AI-ASSISTANT

AI that never sleeps
— so your customers can.

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Instant answers to comfort questions

Ella handles common questions about firmness, materials, warranties, and trials—so your team spends less time repeating specs and more time closing.

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Sleep trial booking on autopilot

Whether it’s 2PM or 2AM, Ella can schedule showroom visits and sleep trial appointments in seconds—no phone tag or missed leads.

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Never forgets a follow-up

From cart abandoners to trial no-shows, Ella follows up with warm leads automatically—keeping your sales pipeline healthy and full.

First Direct puts Businesses in
control of their Own growth

Learn More About Our Ambassador Program