From browsing to buying—AI that fills carts and showrooms.

From sofas to sectionals, Ella helps your customers decide, act, and convert—so your showroom (and revenue) stays full.

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AI That Moves Inventory
and Boosts Sales

Ella handles the busy work—replying to inquiries, scheduling visits, and guiding buyers through styles, sizing, and delivery—so your sales floor stays focused and your carts stay full.

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INTEGRATIONS

Integrate your Trusted apps to FirstDirect360

Effortlessly link your trusted applications to FirstDirect360, ensuring a streamlined and connected experience. Enhance your productivity by integrating tools you love and rely on, all within the FirstDirect360 platform.

Integration

AI-POWERED BUSINESS

The tools you need,
all in one place, ready for business

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Google & Facebook Reviews

Manage your reputation and get more traffic. Easily follow up on closed deals and get both Google and Facebook reviews automated

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Webchat

Convert website visitors into valuable leads. Bring web conversations to text and keep the conversation going after they leave your site.

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360 Phone

Miss fewer calls, and instantly text back the ones you do miss. Build a professional phone system with the click of a mouse. 

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SMS Text Marketing

Use the only channel with a 98% open rate compared to email (16%)

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AI-Powered All-In-One Platform​

Every channel for connecting with customers, with the only AI-powered all-in-one platform

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Payments

Make paying for your customers easier than ever with tap-to-pay and more. Get paid by SMS, Tap to Pay and more. 

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AI-ASSISTANT

AI that helps you sell more
sofas without lifting one.

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Real-time product support

Ella answers sizing, fabric, and delivery questions in real time—so customers stay confident and committed through the buying process.

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Schedule visits without the back-and-forth

Showroom appointments get booked faster when Ella handles scheduling and reminders—no missed opportunities, no manual work.

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Polished, personal, and never pushy

Ella communicates like a pro, customizing responses to each shopper and offering help without sounding scripted.

First Direct puts Businesses in
control of their Own growth

Learn More About Our Ambassador Program