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From franchises to multi-location operations, Ella brings intelligent automation to your front-end—so your team can focus on closing, not chasing.
Ella works across locations, teams, and systems—automating high-volume engagement while keeping the experience personal. From lead intake to revenue-driving conversations, she never slows down.
Effortlessly link your trusted applications to FirstDirect360, ensuring a streamlined and connected experience. Enhance your productivity by integrating tools you love and rely on, all within the FirstDirect360 platform.
Manage your reputation and get more traffic. Easily follow up on closed deals and get both Google and Facebook reviews automated
Convert website visitors into valuable leads. Bring web conversations to text and keep the conversation going after they leave your site.
Miss fewer calls, and instantly text back the ones you do miss. Build a professional phone system with the click of a mouse.
Every channel for connecting with customers, with the only AI-powered all-in-one platform
Make paying for your customers easier than ever with tap-to-pay and more. Get paid by SMS, Tap to Pay and more.
Ella integrates with CRMs, comms tools, and calendars—customizing her responses based on your systems and rules.
Whether you’re operating locally or nationally, Ella ensures consistent, high-quality communication across every location.
Ella learns from every interaction—refining her tone, timing, and targeting to maximize conversions over time.