AI that boosts lead conversion on every channel.

From franchises to multi-location operations, Ella brings intelligent automation to your front-end—so your team can focus on closing, not chasing.

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All The Tools You Need

AI That Scales With Your Business

Ella works across locations, teams, and systems—automating high-volume engagement while keeping the experience personal. From lead intake to revenue-driving conversations, she never slows down.

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INTEGRATIONS

Integrate your Trusted apps to FirstDirect360

Effortlessly link your trusted applications to FirstDirect360, ensuring a streamlined and connected experience. Enhance your productivity by integrating tools you love and rely on, all within the FirstDirect360 platform.

Integration

AI-POWERED BUSINESS

The tools you need,
all in one place, ready for business

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Google & Facebook Reviews

Manage your reputation and get more traffic. Easily follow up on closed deals and get both Google and Facebook reviews automated

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Webchat

Convert website visitors into valuable leads. Bring web conversations to text and keep the conversation going after they leave your site.

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360 Phone

Miss fewer calls, and instantly text back the ones you do miss. Build a professional phone system with the click of a mouse. 

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SMS Text Marketing

Use the only channel with a 98% open rate compared to email (16%)

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AI-Powered All-In-One Platform​

Every channel for connecting with customers, with the only AI-powered all-in-one platform

Payment

Payments

Make paying for your customers easier than ever with tap-to-pay and more. Get paid by SMS, Tap to Pay and more. 

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AI-ASSISTANT

AI that attracts customers to
your business online and in-store.

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AI that adapts to your workflows

Ella integrates with CRMs, comms tools, and calendars—customizing her responses based on your systems and rules.

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Scales across teams and regions

Whether you’re operating locally or nationally, Ella ensures consistent, high-quality communication across every location.

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Always improving with real data

Ella learns from every interaction—refining her tone, timing, and targeting to maximize conversions over time.

First Direct puts Businesses in
control of their Own growth

Learn More About Our Ambassador Program